The single, straight-shot approach of “going cold turkey” rarely leads to success. In the same way, we know that people trying to change years of smoking behavior need time to build skills. ![]() It has been said that relentless focus will guide us to success. As a start-up, we need to be careful not to bite off too many things at once. At Carrot (makers of Pivot), one of our core values is “one brick at a time.” It’s a value that has meaning both to how our team builds our product as well as our approach to helping people become smoke-free.
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